During
most of my career, I have been employed as a art department manager/ marketing
communications director in a card printing printer, an advertising agency and
with software development companies,designing and marketing products and state-of-the-art
technology to Fortune 500 companies. Clients I have
worked with include various US businesses, NY based HMOs, Rockland
County businesses, NEC, Microsoft, Packard Bell, Sun
Systems, and the Internal Revenue Service.
Some
of my job duties have included designing marketing materials, customer gift, phone and promotional cards, corporate stationary, restaurant materials as well as the creation of visual
marketing strategies (e.g. web sites, trade booth design,
logos, magazine, advertising, etc.) to promote new
product launches and marketing of existing product
lines with a focus on aggressive and creative business
development.
I
have also been in charge of creating and managing new design departments
including interviewing and hiring staff as well as
establishing contacts with vendors such as printers
etc. In doing so I have been able to reduce company
expenditures on marketing communications by up to
50%. |
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